Cell Only Voters

Some interesting research just released by Pew analyzes polling methods and the political preferences of people who only own cell-phones.

(hint: they tend to support the candidate who uses a blackberry on a regular basis and knows how to email).

The big question remains: can these so-called “Cell Onlys” be translated into votes on election day?

I have a somewhat smaller question which is how the cell phones themselves could be better used as get-out-the-vote tools?

In a putatively democratic country where people my age tend to vote in absolutely dismal numbers, this seems like an area that should have already attracted a lot of attention.

What projects are doing this well (or at least experimenting in similar areas)?